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Project

Client: ion

Year: 2021

Industry: Energy & corporate

Deliverables

Purpose, principles, proposition, portfolio, visual, verbal, motion, digital content, environmental, guidelines

A better way to work

We partnered with Pacific Office Solutions to refresh a 30-year-old Australian copy business. With new owners and amid increasing competition, it was the perfect opportunity to reposition the company. We identified an opportunity to position them as an innovation company who transform the way the world works. Copy machines are predicted to be obsolete in the next half decade and therefore the future will belong to those who move rapidly. While competitors were all using acronyms, we renamed Pacific OS to ion. While ion’s are used in copy machines, it also signifies a ‘positive charge.’ Using a deep purple and cyan colour palette alongside clear messaging, we were able to create a brand that moved the company clearly ahead of their competitors. From strategy to naming, identity design to interiors, we were able to build a brand that firmly puts ion at the forefront and future of their industry.

A better way to work

We partnered with Pacific Office Solutions to refresh a 30-year-old Australian copy business. With new owners and amid increasing competition, it was the perfect opportunity to reposition the company. We identified an opportunity to position them as an innovation company who transform the way the world works. Copy machines are predicted to be obsolete in the next half decade and therefore the future will belong to those who move rapidly. While competitors were all using acronyms, we renamed Pacific OS to ion. While ion’s are used in copy machines, it also signifies a ‘positive charge.’ Using a deep purple and cyan colour palette alongside clear messaging, we were able to create a brand that moved the company clearly ahead of their competitors. From strategy to naming, identity design to interiors, we were able to build a brand that firmly puts ion at the forefront and future of their industry.

Results & testimonial

The ion brand is currently being rolled out across the entire business. We look forward to sharing their success.

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