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Project

Client: London Slide

Year: 2019

Industry: Restaurants & bars

Awards: Transform MENA Award Winner: 1x Gold

Deliverables

Purpose, principles, proposition, portfolio, visual, verbal, packaging, digital content, environmental

Art + fashion + music

Located at the newly launched Bluewaters project, off the shores of Dubai Marina and nestled at the base of the imposing Ain Dubai, London Slide reimagines the humble burger and shake. Following an extensive research and immersion process, we discovered valuable insights that became central in shaping and positioning the brand. All of this supported our client’s desire to create something fun, whimsical, surprising and irreverent.

The brandmark is a collection of culture inspired type. The word “slide” differs across executions and mimics well known typography used across the world of music and fashion. The supporting visual language is unashamedly rebellious, vibrant and loud. Each piece of packaging has become unique works of art with a new artist commissioned every 6 months to generate a once-off collection. Rich Simmons was the first commissioned artist and has designed the first range of packaged product.

Art + fashion + music

Located at the newly launched Bluewaters project, off the shores of Dubai Marina and nestled at the base of the imposing Ain Dubai, London Slide reimagines the humble burger and shake. Following an extensive research and immersion process, we discovered valuable insights that became central in shaping and positioning the brand. All of this supported our client’s desire to create something fun, whimsical, surprising and irreverent.

The brandmark is a collection of culture inspired type. The word “slide” differs across executions and mimics well known typography used across the world of music and fashion. The supporting visual language is unashamedly rebellious, vibrant and loud. Each piece of packaging has become unique works of art with a new artist commissioned every 6 months to generate a once-off collection. Rich Simmons was the first commissioned artist and has designed the first range of packaged product.

Results & testimonial

Rapid expansion in the MENA region and beyond. It’s a brand that taps into a community that transcends geography. It’s authentic street culture, it’s a brand that bleeds art, fashion and music – and it serves unbelievable tasting, innovatively conceived sliders. And you get to take away a collectible piece of art with you every time you dine. It satisfies the craving for authenticity, for a brand with a story, the craving for exceptional food, the craving to dine somewhere real – that truly reflects customer values. There is nowhere quite like it. Expectations are set at nothing less than a revolution.

As one happy customer reviewed on TripAdvisor, “The best burgers and bao’s I’ve ever eaten. It’s the complete package.”

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