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Project

Client: Siyakwazi

Year: 2020

Industry: Non-profit

Deliverables

Purpose, principles, proposition, visual, verbal, digital content, guidelines, training

Making a tangible difference

As part of our GoodSub initiative, we teamed up with Siyakwazi, a South African community-based organisation that supports children with disabilities and barriers to learning under the age of seven. Working alongside their leadership team, we refreshed their brand and overall look and feel to build a presence that would help them with fund raising into the future.

Sitting at the forefront is the ‘S’ symbol that is shorthand for what Siyakwazi do every day. Lend a helping hand to those who need it the most. The brand centered on playfulness and was brought to life through the chosen colour palette and typography, to emphasise the hope and joy the organisation brings to the community. We created tools and templates that enabled them to update and create their own communication that follows their new brand look and feel. This allowed them to be self-sufficient and take control of their brand assets into the future.

Making a tangible difference

As part of our GoodSub initiative, we teamed up with Siyakwazi, a South African community-based organisation that supports children with disabilities and barriers to learning under the age of seven. Working alongside their leadership team, we refreshed their brand and overall look and feel to build a presence that would help them with fund raising into the future.

Sitting at the forefront is the ‘S’ symbol that is shorthand for what Siyakwazi do every day. Lend a helping hand to those who need it the most. The brand centered on playfulness and was brought to life through the chosen colour palette and typography, to emphasise the hope and joy the organisation brings to the community. We created tools and templates that enabled them to update and create their own communication that follows their new brand look and feel. This allowed them to be self-sufficient and take control of their brand assets into the future.

Results & testimonial

The final result was a delighted client who now had a brand with a clear positioning that would serve them well into the future. A brand that stood for everything good about humanity.

“We wanted to send a very special thank you to you all for the amazing rebranding process. Please see the attached thank you card and the really great success story too, which we feel all our partners who strengthen who we are, have been a part in making it happen.”

Cathy Mather-Pike
Founder, Siyakwazi

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