As light begins to form at the end of the Coronavirus tunnel, JansenHarris launches a Thought Leadership piece called ‘New, Never Normal’, a concept that plays on the ‘new normal’, a term that’s come about during the 2020 pandemic. Exploring trends that have taken place during 2020, the in-depth document looks at four territories that make up the landscape of the new, never normal – evoke, enrich, empower and enable.
On 15th September, JansenHarris took home a total of nine accolades at the seventh annual Transform Awards MEA. The team were awarded three bronze, three silver and three gold awards across a range of different categories including Best Brand Experience for Heineken, Best Use of Packaging for Jack Daniel’s and Best Use of Visual Property for Asian Street Kitchen.
Restaurant branding is more than just designing a logo for your business. It includes a deep understanding of your audience and local market, creating a stand-out and robust identity, but most importantly, it involves brand storytelling; the type that helps humanize your brand and shapes how your potential customers begin forging an emotional connection with you and your outlet.
The heady days of our first lockdown last year feel like a long time ago as I type this on a cold January day. Back then people seemed almost overjoyed at the opportunity to pause from the madness of day-to-day life. The sun shone and we reconnected with our families in ways we never dreamt possible. Now however, lockdown fatigue is upon us and with UK schools closed again until mid March at the earliest, our initial positivity has quickly turned to apathy.
In the wake of the coronavirus pandemic, few industries have fallen as fast as the travel and tourism industry. Thanks to technology, travel became easy and affordable. Up to 1 billion trips were taken in recent years. So what happens when entire populations are told to shelter and how does the industry respond?