For the people

We partnered with H-Energy, an Indian energy to create a gas station brand offering petrol, liquified gas an EV charging pods. We had previously worked with H-Energy a decade prior to create a proudly Indian brand that was dedicated to supplying clean and sustainable natural gas. Our challenge now was to create a brand that paid homage to the parent company, while standing out amongst its competitors.

The brand strategy arrived at the essence of ‘Powering the community’. The name indi was selected for it’s youth, easy recall and feelings of national pride. Each touch point, from tankers to forecourt, was carefully considered to create an experience that showcased the future of Indian petrol, gas and EV. Furthermore, an app was created that allowed customers to lock in future prices, allowing them to save on their next tank or charge.