JansenHarrisJansenHarris
Project
Client: Lootah Real Estate
Year: 2021
Industry: Real Estate
Deliverables
Purpose, principles, proposition, portfolio, visual, verbal, packaging, digital content, environmental, corporate, guidelines
Part of the urban fabric
We partnered with Lootah Holdings to reimagine their real estate development brand, Lootah Real Estate Development.
Lootah is a 65 year old family-owned conglomerate that is deeply rooted in the United Arab Emirates business landscape. Their portfolio ranges from real estate development and construction, to finance and logistics. We helped them position their new brand to energise and excite the young buyers market across the UAE. Our solution was a brand that put itself at the centre with the aspiration to become ‘The New Urban Fabric”.
Part of the urban fabric
We partnered with Lootah Holdings to reimagine their real estate development brand, Lootah Real Estate Development.
Lootah is a 65 year old family-owned conglomerate that is deeply rooted in the United Arab Emirates business landscape. Their portfolio ranges from real estate development and construction, to finance and logistics. We helped them position their new brand to energise and excite the young buyers market across the UAE. Our solution was a brand that put itself at the centre with the aspiration to become ‘The New Urban Fabric”.
Results & testimonial
A brand that has well and truly met expectations with urban properties selling out within record time.
