Three goes into one

Marriott Bonvoy® is the newly unified loyalty program, a result of the merger between hospitality giants Marriott, Starwood and The Ritz-Carlton. As a result, Marriott now has 30 brands and a presence in over 130 countries with one in two rooms worldwide being a Marriott brand. Three loyalty programmes needed to become one by falling under the new Marriott Bonvoy brand. The brief was clear; to reveal the new name, brandmark and identity elements to the 450 associates working at the Marriott International MENA Regional Office.

We created various branded touchpoints, which included a giant jigsaw puzzle, branded elevators, life size social media posts, hashtag sculptures as well as a large typographic donut wall. Finally, the brand identity was revealed on each window when opening the blinds. The brandmark encompasses the sunrise; symbolising the start of a new day and a new world that awaits Marriott Bonvoy travellers and associates. The horizon unites an exciting world of possibilities with access to ‘moments’ of fulfilment.