On 15th September, JansenHarris took home a total of nine accolades at the seventh annual Transform Awards MEA. The team were awarded three bronze, three silver and three gold awards across a range of different categories including Best Brand Experience for Heineken, Best Use of Packaging for Jack Daniel’s and Best Use of Visual Property for Asian Street Kitchen.
Taking place at the V Hotel, Dubai, JansenHarris’s excellence in rebranding and brand development was recognised in a room brimming with industry specialists. The team won three prestigious gold awards, taking home the Best Localisation of an International Brand for Four Points by Sheraton, Best Internal Communication during Brand Development Project for Marriott Bonvoy and Best Use of Copy Style or Tone of Voice for Asian Street Kitchen.
Darien Harris, Founding Partner comments “We’re delighted to have picked up 9 Transform Awards. What I’m most proud of is that as an independent consultancy, we continue to punch above our weight with work that would comfortably sit in design capitals such as London or New York – no small feat. This has only happened due to deep, long term relationships with clients that trust us to build brave brands for them”
An independent brand consultancy founded in 2010, for the past decade JansenHarris has built brave brands by creating the stories and experiences that shape them. Rapid, iterative, agile in the way they work, the company specialises in all brand related services from positioning a company or service to realise ambitions and creating a compelling identity to build a brand to designing connected experiences that make strategy, reality and activating brands to empower innovation and engage audiences. Having worked with a mix of local and international brands from Marriott International and Emirates Leisure Retail to Amstel and Siemens, JansenHarris has now been awarded 43 Brand and Design Awards, including Transform, Lynx, Graphis, WOLDA and Loeries.
Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering the Middle East, North America, Asia-Pacific and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment. The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.
The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.